Tag: headlines
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Is Betteridge’s law valid?
Howard FischerUppsala, Sweden “[I am]…best-known for something that was intended as a throwaway remark.”1—Ian Betteridge Ian Betteridge, a technology journalist, stated in 2009, “Any headline that ends in a question mark can be answered by the word ‘no.’” He meant, of course, only yes-or-no type questions. His idea was that if the writer or publisher…