Hektoen International

A Journal of Medical Humanities

Tag: marketing

  • Bloody women

    M.K.K. Hague-YearlMontréal, Québec, Canada Sitting with little fanfare inside a twentieth-century red hardcover binding is a single leaf whose bibliographic record contains brackets of uncertainty: “[Calendar for Austria, 1496.] [Kaspar Hochfeder, Nürnberg? 1495.]” The catalogue offers only a basic description: “The woodcut occupying the whole lower portion depicts a zodiac man, two bloodletting scenes, a…

  • Pharmaceutical marketing in America

    Adil MenonAli MchaourabCleveland, Ohio, United States Within the past few decades, there has been a great change in how the pharmaceutical industry markets its products in the United States. Prices of medical drugs have skyrocketed as regulations have been eased by lawmakers. Granting more control to pharmaceutical companies has allowed the industry to bypass healthcare…