Tag Archives: Jean Kilbourne

Behind the pep: modern and postmodern perspectives in Lydia E. Pinkham Medicine Company’s advertising

Ann W. Robinson New York, New York, USA At face value, the 1930s advertisement for Lydia E. Pinkham’s Vegetable Compound (to the right) elicits mild laughter and dismay. It can easily be interpreted as a sexist, scientifically unsound piece of medical propaganda laced with conformist social ideals, indicative of the era in which it was […]