Hektoen International

A Journal of Medical Humanities

Tag: blood type personality theory

  • Blood type and personality

    Nonoko KamaiNagoya, Japan Why do Japanese people believe in a relationship between blood type and personality? Beginning in the 1970s, the blood type personality hypothesis became fashionable in Japan and it is still popular today.5 A women’s magazine focusing on the topic once sold seven billion copies and there are still fortune telling books based…